What is SEO?
‘SEO’ stands for Search Engine Optimization, it is the science and art of getting your web-pages to rank higher in SERPs (search engine results page).
It is important to note here that SEO deals with only organic or unpaid search results and sometimes on the sides of the organic search results section on a SERP and has nothing to do with the paid ads that you see below.
WHAT IS SEO?
Think of SEO this way: Google and other search engines have access to all or any the knowledge on the web and exerting to arrange or index it in an efficient manner. this is often in order that they will offer a user, relevant and useful search results whenever they need an enquiry query. While Google’s search algorithm is very classified, SEO experts are observing certain trends and patterns within the way it goes about fetching the right information for users. increase this the varied patents filed by the world’s top program and therefore the announcements it’s made about numerous updates to its search algorithm, and that we have a reasonably legitimate way of claiming what is going to get your web-pages to rank better.
Since now that you know what is SEO, this SEO guide for beginners will help you understand the following topics:
How do Search Engines works?
How SEO Works
Why does your website require SEO?
Types of SEO
SEO Periodic Table
Organic Vs Paid Results
Major ranking Factors
How to Optimise Your Website
HOW DOES SEARCH ENGINES WORK?
Curious to know how Google or any other search engine provides almost the perfect answer for your every query? Here you go:
So when a user’s does a google search, they’re not searching on the online , they’re searching Google’s index of the online . this suggests that Google has billions of pages stored in his database and provides the simplest page from the database, which addresses your query. Google looks at quite 200 ranking factors like what percentage times does the page contains your keyword, title and meta description of the web site , URL of the webpage, does the page include synonyms for the keyword, website structure, backlink quality and lots of more. inspect this video of Google’s Matt Cutts to know more about how does search work:
HOW SEO WORKS?
Now since you recognize how search engines work to deal with the user’s query, we will know plow ahead and see how your webpage can rank on SERPs. this is often where SEO comes into the image . In simple terms, SEO follows all google’s search guidelines to rank your webpage higher on SERPs. Though Google considers quite 200 ranking factors, the foremost crucial factor is to create quality content on your webpage, which addresses the user’s query.
Your SEO Team or your SEO Service provider should follow SEO best practices if they have your website to rank higher on SERPs. program optimization takes care of your on-page SEO elements like adding relevant content, title & meta description, URLs and various other factors. SEO also takes care of off-page activities like building links from related and high-quality domains. Both these methods when combined with a correct SEO strategy, helps Google to know your webpage which ultimately results in a better ranking on SERPs
WHY DOES YOUR WEBSITE NEED SEO?
Google is that the source of quite 60% of all the search traffic within the world – if you mix this with the pulling power of other search engines like Bing and even Yahoo, this figure goes up to 70%. Another essential online search fact to think about is that if your website is ranking on the #1 position, there’s an honest 40% chance that the user will click on your website to unravel its query. for instance , if 100 users look for a selected query, there’s a robust case that 40 users would land on your website if you’re ranking on the #1 position. Imagine 40 users with an investment of just about zero rupees. this is often why SEO is important for your website/business. Although SEO takes time and energy , it’s a present that keeps on giving. Here are a couple of of the foremost significant benefits of SEO:
SEO is the largest source of the site of traffic
SEO helps in higher ROI (Return On Investment) and conversions
SEO is a long term game. i.e. your investment on your website’s SEO would lead to better results in future
SEO builds brand credibility and trust
SEO improves your website’s user experience (UX)
No need to spend on paid Ads
So if you are willing to increase your website’s organic traffic, build an SEO team in-house or on-board a professional SEO Company.
TYPES OF SEO
SEO is broadly divided into 7 types. The below infographic is representing different Types of SEO.
White Hat SEO – this is often the foremost legitimate & universally accepted method to spice up traffic on your website. White Hat SEO includes improving user experience and following all the program rules & policies to achieve a better rank. White Hat SEO includes On-Page SEO, Off-Page SEO & Technical SEO
Black Hat SEO – Black Hat SEO may be a method to enhance websites page rank & traffic by violating rules & policies of search engines.
Grey Hat SEO – this is often the foremost used technique within the times . Grey Hat SEO may be a combination of both White Hat SEO & Black Hat SEO.
Negative SEO – Negative SEO refers to practicing black hat SEO on your competitor’s website. this is able to end in a drop by rankings for your competitor.
On-Page SEO – On-Page may be a method of optimizing a specific webpage on our website to achieve a better ranking on SERPs and obtain more traffic. On-page is that the most crucial step while optimizing your website. Read more about On-page SEO techniques factors.
Off-Page SEO – Also called “Off-site SEO” refers to an action taken outside your website to realize better ranking on the search engines. one among the famous & most relevant samples of Off-Page SEO is Link Building. Read more about what’s Off-page SEO
Technical SEO – Technical SEO may be a process to optimize your website for crawling & indexing purposes. within the times , Technical SEO is one among the essential aspects for ranking higher on search engines. examine the Technical SEO & Technical SEO Checklist.
